Privacy Policy

Last Updated: (Date) (“Effective Date”)

I. Introduction

This Privacy Policy (“Policy”) explains how Luther Electrical (“Luther Electrical,” “we,” “us,” or “our”) collects, uses, shares, secures, and retains information collected from and about visitors to our websites (“Visitors”) and from customers and prospective customers (“Customers”). We respect your privacy and are committed to protecting your Personal Information.

If you have questions about this Policy, contact us using the information in the “Contact Us” section below.

Scope of this Policy

This Policy covers our online and offline data collection activities, including information we collect through our websites, over the phone, by text message, by email, and in person when providing services. This Policy applies to websites and services that link to or reference this Policy.

By using our website(s), you agree to this Policy. If you do not agree, please do not use our website(s).

II. Definitions

“Customer” means a natural person who requests or receives services from us.

“Personal Data” means Personal Information.

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to, an identified or identifiable individual. This may include name, address, email, phone number, IP address, or other identifiers, including information collected via cookies.

“Sensitive Personal Information” means information that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data, precise financial account credentials, government identifiers (such as Social Security number), and information concerning health, sex life, or sexual orientation.

“Visitor” means a natural person who visits or interacts with our website(s).

“You” / “Your” means a Customer or Visitor.

“Website(s)” means our website(s) and any pages, forms, or online services that link to this Policy.

III. SMS Terms & Conditions / SMS Policy

By opting in to receive SMS messages from Luther Electrical, you agree to the following terms:

Program Description

When you opt in to SMS communications from Luther Electrical, you may receive text messages related to:

  • Appointment confirmations, reminders, and scheduling updates

  • Project updates and service-related communications

  • Follow-ups regarding estimates or completed work

  • Occasional marketing or promotional messages, such as service reminders, special offers, or company announcements

Message content may include both transactional and limited marketing communications.

Message Frequency

Message frequency varies based on your interaction with us and your project needs.

Typically, you may receive 5–10 messages per month, with higher frequency during active service periods and lower frequency otherwise.

Opt-Out Instructions

You may opt out at any time by replying STOP or OPT OUT to any message.

You will receive a confirmation message, and no further SMS messages will be sent.

To rejoin the SMS program, you must opt in again through an authorized method.

Message Delivery

Message delivery may be delayed or unsuccessful due to carrier restrictions, network issues, or other factors outside our control.

Cost

Message and data rates may apply. Please contact your wireless carrier for details regarding your messaging plan.

Privacy

Your phone number and SMS consent will not be sold or shared with third parties for their marketing purposes. For more information on how we handle personal information, review this Privacy Policy.

IV. Information We Collect When You Visit Our Website

Information You Provide

If you contact us, request service, request an estimate, submit a form, or otherwise communicate with us, we may collect:

  • Name

  • Phone number

  • Email address

  • Service address (or city/ZIP)

  • Service request details and scheduling preferences

  • Any information you include in your message or request

Information Collected Automatically

We may collect information automatically, including:

  • IP address

  • Browser type, device type, and operating system

  • Date/time stamp and access times

  • Pages viewed, links clicked, and referring/exit pages

  • General location data (such as city/state inferred from IP)

Analytics and Advertising Tools

We may use analytics and advertising tools to understand website usage and measure ad performance, including tools such as Google Analytics, Google Ads, and Meta advertising products. You can learn more about Google’s data practices through Google’s policies and tools (including Google Analytics opt-out options).

Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels and tags) to:

  • Operate our website

  • Remember preferences

  • Measure traffic and performance

  • Support advertising and remarketing

Most browsers automatically accept cookies, but you can change your browser settings to decline cookies. If you decline cookies, parts of the website may not function as intended.

Online Chat (If Enabled)

If you use a chat feature on our website (if available), we may collect information you provide such as name, email, phone number, and the contents of your messages.

Customer Reviews and Feedback

If you submit reviews, feedback, or survey responses, we may collect information you provide in connection with that feedback.

V. Information We Collect During Service Calls and In-Person Visits

When providing services, we may collect information necessary to complete the job and communicate with you, such as:

  • Contact details and service location

  • Appointment notes and service history

  • Information you provide related to your electrical system or requested work

We do not intentionally collect unrelated personal details. If we learn information incidentally (for example, pets in the home), we may note only what is relevant to performing services safely and effectively.

VI. Information We Receive From Third Parties

We may receive information from third parties, such as:

  • Marketing and analytics providers

  • Lead sources or referral partners

  • Scheduling, CRM, or communications platforms we use to run our business

We may also receive information when you interact with our ads or social media pages.

VII. Why We Collect Your Information

We collect and use Personal Information to:

  • Provide and manage services you request

  • Schedule appointments and communicate service updates

  • Respond to inquiries and provide estimates

  • Provide customer support and improve service quality

  • Improve and secure our website and systems

  • Conduct marketing, analytics, and advertising (including remarketing)

  • Comply with laws, regulations, and licensing requirements

  • Prevent fraud, abuse, or security incidents

VIII. How Long We Retain Personal Information

We retain Personal Information only as long as necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law (for example, tax, accounting, warranty, or legal obligations).

When we no longer have an ongoing legitimate business need to process your Personal Information, we will delete or anonymize it. If deletion is not possible (for example, because information is stored in backups), we will securely store it and isolate it from further processing until deletion is feasible.

IX. Who We Share Personal Information With

We share Personal Information only as necessary and appropriate, including with:

  • Service providers who support business operations (website hosting, analytics, CRM, scheduling, communications, marketing tools)

  • Advertising partners to measure performance and deliver relevant ads

  • Legal or regulatory authorities when required by law or to protect rights and safety

  • Corporate transactions (e.g., merger, sale, acquisition) where information may transfer as part of the transaction, subject to this Policy

We do not sell Personal Information. We do not share mobile opt-in data with third parties for their marketing purposes.

X. How We Protect Personal Information

We maintain reasonable safeguards designed to protect Personal Information, which may include:

  • Access controls and least-privilege practices

  • Authentication controls (including multi-factor authentication where appropriate)

  • Encryption where appropriate

  • Monitoring and security tooling

No method of transmission or storage is 100% secure. If a data incident occurs that affects Personal Information, we will provide notice as required by applicable law.

XI. State Privacy Notices (U.S.)

Depending on where you live, you may have additional rights under state privacy laws (such as California, Virginia, Colorado, Connecticut, and others). These rights may include:

  • Requesting access to the Personal Information we hold about you

  • Requesting deletion of Personal Information (subject to legal exceptions)

  • Requesting correction of inaccurate Personal Information

  • Opting out of certain forms of targeted advertising (where applicable under law)

  • Not being discriminated against for exercising privacy rights

How to Exercise Your Rights

To submit a privacy request, contact us using the “Contact Us” section below. We may need to verify your identity before fulfilling requests.

Note: We do not sell Personal Information.

XII. Children’s Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect Personal Information from children.

XIII. Do Not Track Signals

Some browsers offer “Do Not Track” (DNT) settings. Because there is no common standard for interpreting DNT signals, our websites do not respond to DNT signals.

XIV. Third-Party Links and Features

Our website may link to third-party sites or include third-party features. We do not control third-party privacy practices and are not responsible for their policies.

XV. Changes to This Policy

We may update this Policy from time to time. Any changes will be posted on this page with an updated Effective Date.

XVI. Contact Us

If you have questions or want to exercise privacy rights, contact:

Luther Electrical
Email: (email address)
Phone: (267) 658-0303